Xerox

In 1906 the Haloid company was founded and manufactured photographic paper and equipment.  When electro-photography (xerography) was invented, the company changed name to Xerox and Haloid Xerox to push the idea of the copy machine.  The strong "X" of the 1948 and 1949 logos became a staple for 10 years of the company's history.  In 1958 they had a throw back to the old "Harold" logo by officially having the logo read "Haloid Xerox ."  In 1962 the Haloid was dropped and 7 years later the word "corporation" was dropped.  This was to usher in the new wave of laser printing that was invented by Gary Starkweather by modifying a Xerox copier.  In the 1990's the company revamped it's entire line and focused on supplying all a user's document needs by proudly proclaiming "The Document Company" in a very professional letter head style logo.  Much like the word "corporation" was phased out between 1961 and 1968, "The Document Company" was also made smaller in 2002 and removed in 2004.  To appear more dynamic to a new generation, the company changed it's font for the name Xerox, and returned to the simple "X" logo, only this time making it look like an abstracted networked red globe to show off their global dominance of photocopiers.

Links

http://en.wikipedia.org/wiki/Xerox

http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/