Xerox



In 1906 the Haloid company was founded and manufactured photographic paper and equipment.  When electro-photography (xerography) was invented, the company changed name to Xerox and Haloid Xerox to push the idea of the copy machine.  The strong "X" of the 1948 and 1949 logos became a staple for 10 years of the company's history.  In 1958 they had a throw back to the old "Harold" logo by officially having the logo read "Haloid Xerox ."  In 1962 the Haloid was dropped and 7 years later the word "corporation" was dropped.  This was to usher in the new wave of laser printing that was invented by Gary Starkweather by modifying a Xerox copier.  In the 1990's the company revamped it's entire line and focused on supplying all a user's document needs by proudly proclaiming "The Document Company" in a very professional letter head style logo.  Much like the word "corporation" was phased out between 1961 and 1968, "The Document Company" was also made smaller in 2002 and removed in 2004.  To appear more dynamic to a new generation, the company changed it's font for the name Xerox, and returned to the simple "X" logo, only this time making it look like an abstracted networked red globe to show off their global dominance of photocopiers.

Links

Comments

  1. AnonymousFebruary 3, 2011 at 3:28 PM

    Hey Robert!

    Your banner is awesome.

    I'm not sure what exactly we are suppose to comment about on each others blogs so i figure I'll just talk about your work.

    So far, your blog is very creative. Your report on IBM was thorough and interesting. Xerox logo report seems a little brief, but its very informative...and you know, I would have never thought of Xerox, great idea.

    -Amber

    ReplyDelete
  2. UnknownMarch 10, 2011 at 11:46 AM

    BANNER IS VERY AWESEOME!

    ReplyDelete

Post a Comment

Popular posts from this blog

In Dedication to the Declaration.

Image
Do you remember the Alamo, or just crooked politicians who lied and stole? Do you remember when the world was at war, and the propaganda that united us in those country stores? When a handful of men, with printing presses and pens, gave guns to the masses to bring oppression to an end? Do you remember free speech, or just what they teach? Are you filled with enjoyment or anger when they preach? Do you remember the shanty towns, when the money was no longer around, and the demons we fought to stay rooted on this ground? Times are bad, but they've been worse, and this country is my favorite, if not only my first. We have the freedom to dream, to live and to love. The freedom to face adversity yet rise above. We are Americans, hate us if you wish. For better or worse, it is our home, and we are all misfits.
Read more

1000 HIT CELEBRATION!

Image
You know, when I restarted this thing up I never thought people would actually come here.  It's weird watching that hit counter roll up.  So in celebration I hope you'll listen to some music (above), have a generic beer (below) and relax.  If I didn't say it yet, Thank You! *note: this was real product design for generic beer in the 80's*
Read more