Tuesday, March 1, 2011

Volkswagen

Volkswagen directly translates to "people's car."  In the late 30's, before the war, the German company had a very centric, moving logo that looked almost like a rotating wheel.  As the war effort started to grow in preparation for the war, the logo was changed to look more industrial.  This is because the Nazi party was pushing for the creation of vehicles for war.  When the war ended and the British took control of the company (creating the beetle), the logo was changed to something kinder and more market friendly.  Currently the British design still resides but it looks more like a 3d button with welcoming blues.

http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

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