Posts

Showing posts from March, 2011

Mastercard

Image
When the idea for Master Card was formed, it was owned by a company named Interbank, hence the original logo.  When credit became more common, the Interbank logo was shrunk and shoved into the corner of the new ven-digram Master Charge logo.  In 1979 the circles were retained but the name was changed to the now familiar MasterCard.  In 1990 the colours were made bolder and the "fast transaction" horizontal lines.  Par usual, the lines represent speed but they are also used to show the interlocking way interbank does business (giving money to get back some more).  In 1996 the MasterCard logo had a new bolder and easier to read font. http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

LG

Image
LG, a merger of Lucky (a chemical cosmetic company) and Goldstar (a radio manufacturer), has a current button logo of a abstracted face hiding in the LG circle.  It's the same logo they had since 1995 when the "Lucky Goldstar" was changed to "LG Electronics."  They added the tag line of "Life is Good" as a replacement for the former meaning of "Lucky Goldstar."  The word "electronics" doesn't appear in the logo because it is a South Korean conglomerate with several different, specific sub companies.

Volkswagen

Image
Volkswagen directly translates to "people's car."  In the late 30's, before the war, the German company had a very centric, moving logo that looked almost like a rotating wheel.  As the war effort started to grow in preparation for the war, the logo was changed to look more industrial.  This is because the Nazi party was pushing for the creation of vehicles for war.  When the war ended and the British took control of the company (creating the beetle), the logo was changed to something kinder and more market friendly.  Currently the British design still resides but it looks more like a 3d button with welcoming blues. http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/