Filtered-Ink

The first "super hero's" crest was designed in a shield shape to display protection and used primary colours due to the limited allowed pallet for comic book printing.  As time went on, the shield became more abstracted with a focus on the famous "S" in the center.  This increased recognizability of the logo while still keeping with the traditional style.  In 1948 the logo first began to exhibit the modern shape and design and the colour choices were officially errated to tie into Superman's back story as the "Last son of Krypton."  The yellow and red was said to be for the sun god of Krypton. In June 1940 the superman logo became the five sided pentagon because it was easier to draw and read.

The BMW logo has been very constant and consistent over the years.  The largest change was the font from serif to sans-serif in the 50's.  The BMW checkered pattern is thought to be representational of spinning propeller blades from when they built those. the blue and white is also symbolic of the Bavarian flag, the origin of the company.  In the 70's and 80's the motor sport logo had a lot more blue to represent water with the red ring that appears to be a boat bottom. In 2000 BMW logo changed from the 1954 flat logo to a more beveled 3 dimensional logo to make it look more dynamic. http://www.logoblog.org/bmw_logo.php

In 1906 the Haloid company was founded and manufactured photographic paper and equipment.  When electro-photography (xerography) was invented, the company changed name to Xerox and Haloid Xerox to push the idea of the copy machine.  The strong "X" of the 1948 and 1949 logos became a staple for 10 years of the company's history.  In 1958 they had a throw back to the old "Harold" logo by officially having the logo read "Haloid Xerox ."  In 1962 the Haloid was dropped and 7 years later the word "corporation" was dropped.  This was to usher in the new wave of laser printing that was invented by Gary Starkweather by modifying a Xerox copier.  In the 1990's the company revamped it's entire line and focused on supplying all a user's document needs by proudly proclaiming "The Document Company" in a very professional letter head style logo.  Much like the word "corporation" was phased out between 1961 and 1968, "