IBM
IBM had a drastic change in its logo design through the years. Originally IBM was known as ITRCO (International Time Recording Company) and had a five letter logo with a hierarchy that caused to viewer to read the letters in the correct order. After incorporating the Computing Scale Company to produce commercial scales, the company changed its logo. Unlike the previous design, the first letter is difficult to distinguish as the “C” encompasses the entire logo. When the two companies completely merged under one board to form the Computing-Tabulating-Recording Company (CTR), a combination logo was created. Although it still has elements of the CSCO logo (the pointed letters and the font curvature) the main layout was taken from the of the ITRCO logo. The first actual IBM logo appeared in 1924 when the company’s name was officially changed to Business International Machines. Because of the “international” nature of their sales, their logo is representational of a globe. T